What’s Happening at WIC
Stay up-to-date on events, resources, programs, research, and more from PHFE WIC.
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Severe Weather and WIC


California Department of Public Health sent a text message to WIC families saying, “CA WIC: due to the bad weather we are having, your WIC benefits may…
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WIC Supports Parents Who Chestfeed


WIC is here for parents through every step of their infant feeding journey to educate, empower, and encourage parents to reach their feeding goals. What…
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WIC Families Received Over $590,000 of Produce this Farmers Market Season!


The 2022 WIC Farmers Market Nutrition Program wrapped up on August 13 after another successful year! Congress began the program in 1992 with funding from…
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It Pays to File Your Taxes by November 15!


The new Child Tax Credit and other benefits are bigger than ever. File your taxes for FREE on or before November 15 and claim the…
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New Research: Increased WIC Cash Value Benefit Positively Impacts WIC Participants


During the COVID-19 pandemic, the USDA approved an increase to the Cash Value Benefit (CVB) for purchase of fruits and vegetables for WIC participants. A…
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New Research: Lactose-reduced Infant Formula Can be Associated with Higher Risk for Obesity


A new study by the PHFE WIC Research Team suggests that lactose-reduced infant formulas could have a correlation with a higher risk for childhood obesity.…
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WIC Research: Kids Benefit from Longer WIC Participation


Longer WIC Participation is Associated with Higher Quality Diet at 5 years of Age A recent study by PHFE WIC’s research team and colleagues at…
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PHFE WIC Connects Thousands of Kids to Books


September 8 is International Literacy Day. The United Nations Education, Scientific, and Cultural Organization (UNESCO) established this day back in 1966. This year’s theme is…
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New Research: Providing Both In-Person and Remote Services Makes WIC Participation Easier


A new study conducted by Heluna Health’s PHFE WIC research and evaluation team and colleagues at UC Davis and UC Agriculture and Natural Resources Nutrition…
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PHFE WIC Staff Awarded for Excellent Breastfeeding Promotion and Support


This August in honor of Breastfeeding Month, ten PHFE WIC staff members were honored for their dedication to providing outstanding breastfeeding education and support to…





